Bob Gilbreath visits Google's San Francisco office to present his book "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning". This event took place on December 8, 2009, as part of the Authors@Google series. THE NEW LAW OF MARKETING The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bobs book delivers. Jim Stengel, former Global Marketing Officer, Procter & Gamble Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen. Sir Martin Sorrell, CEO, WPP Persuasion has given way to sharing, and marketing will never be the same. John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble This book provides a framework and compelling examples for creating the next generation of cultureleading brands. Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: The old interruptive model of marketing doesnt work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreaths hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their <b>...</b>

 

It doesn't take a rocket scientist to understand we live in a social networking world.

Businesses of all sizes have quickly caught on to the importance of having a presence at websites like MySpace and Facebook for a number of reasons.  From the sheer volume of traffic these sites attract to the demographic diversity of their users, smart marketing professionals consider social networking a significant part of their branding efforts.

Contrary to popular belief, having a substantial presence at a site like MySpace, for example, doesn't necessarily require a substantial budget. As a matter of fact, there are a number of easy-to-follow marketing tips businesses can follow to have a commanding MySpace presence, for pennies on the dollar.

1.  Create a MySpace Layout that showcases your business.

A clean and attractive MySpace layout that includes your company name and a description of your products and services is essential in marketing yourself to the MySpace crowd.

When you consider that one of the most popularly searched phrases on the Internet today is "MySpace Layouts", you'll understand just how important this tip is.  Aside from the popularity of social networking itself, the second fastest growing trend is customization, or the art of being able to decorate your profile with cool layouts, backgrounds, pictures, graphics and video and music applications that convey your likes and dislikes and, in essence, your overall personality to the friends who visit your page.

It's no different if you're a business.  Posting a layout to your MySpace page, one that clearly conveys who you are and what you do, speaks volumes to the people visiting your profile – people who may very well become your customers.

Look online to find websites that offer custom layouts and incorporate your company's information and graphics into the elements of your layout design, including backgrounds, extended network banners and boxes within the layout such as contact tables.  Whatever you do, keep it simple. Cluttered and confusing layouts lose their branding effectiveness.

2.  Add MySpace friends who fit the demographic profile of your customers.

MySpace has a nifty feature that allows you to browse for friends by age, gender and relationship status.  Use this tool to locate friend prospects that fit the demographic profile of your target customers and reach out to those prospects with friend requests.  When you add friends who you believe will be most interested in learning of and receiving information about your products and services, you increase your chances of gaining new customers through targeted marketing.

Be sure to communicate important company news such as discounts and special deals or the launch of new products and services to your MySpace friends as often as you can, in a reasonable manner.  Keep in mind MySpace has safeguards in place to prevent spamming.

3.  Work your MySpace profile.

Having a MySpace profile that features your business is one thing, "working" that profile so it works for your business is something completely different.

Assign someone within your company to manage your profile on a daily basis.  It's important that they add friends, post comments, post bulletins, write blog articles and send and receive messages. Don't assume that by creating a MySpace profile, millions of people will find you.  The art of social networking is just that – networking socially within a site like MySpace by reaching out, making friends and interacting with those friends as often as possible.

Also, aside from foul language or inappropriate content, don't be afraid to allow people to post public comments about your organization on your MySpace page.  A big draw for social networking is the ability to be real, to speak your mind and say how you feel.  If you allow only positive comments about your business to be posted, you lose credibility.  But if you allow people to speak their minds, you gain credibility while learning a lot about your customers – and your business – in the process.

4.  Let your MySpace friends become your own marketing army.

Certain MySpace customization websites like SpaceGravy.com (http://www.SpaceGravy.com) for example, now offer a service where they will create layouts and other designs, such as backgrounds, extended network banners, contact tables, graphics, glitter graphics and flash widgets, that feature a particular business, product or service (in this case, up-and-coming bands).  These designs, showcased prominently throughout SpaceGravy.com, are available for free download to any MySpace, MyYearBook, Xanga, Friendster or Virb user. 

Not only do participating bands get excellent marketing exposure at SpaceGravy.com, they get excellent marketing exposure from the various social networking users who customize their profiles with the band's layouts.  Aside from bands, virtually any type of small or large business can take advantage of this service.

Bottom line – by offering free MySpace designs that feature your business, your MySpace friends, and MySpace users in general, become your very own marketing army.

5.  Use MySpace Ads.

MySpace Ads, similar to Google AdSense, allows you to promote your business by targeting your advertising to MySpace users for a fraction of the cost of traditional online advertising.

MySpace Ads is an online advertising program available through MySpace that allows you to create ads featuring your business, target those ads to a specific group of MySpace users you choose based on demographics information, spend only the money you want based on your budget, and then closely monitor the performance of your campaign with detailed reporting provided through your MySpace Ads account.

Depending on the size and specifications, you can use your own ads or use MySpace's pre-made ad templates and you never pay more than the budget you originally determine at the outset of the campaign, according to the company.

Businesses on a budget should consider MySpace Ads as an affordable online advertising alternative.

Jennifer Lange

wwwMagneticLead.org If you're building your home business on a budget, then you must WATCH THIS VIDEO... it could change your life! Mike Dillard is giving away several free videos and articles that will show you how him and his team use the internet to generate TONS of free traffic for their websites and business... In fact, they get over 30000 visitors per day! (That's more than big MLM companies like XanGo, PrePaid Legal, Agel, and Herbalife, just to give you an idea...). And here's the best part... You don't need to be a computer expert in order to use these simple techniques and get BIG results. So if you're building your business on a budget, WATCH THIS VIDEO NOW and then click on the link http You can then fill in the INSTANT ACCESS FORM to starting viewing for first video in this FREE training series. You will be shown how to start driving tons of traffic to your websites without spending a dime in most cases! The video is the first in a series just released by Mike Dillard called "Building On A Budget." wwwMagneticLead.org Whatever business you are in, whether it be a traditional or a network marketing business this information is priceless for those of us operating on a budget... become one of the next Internet Millionaires in 2009 ! Future training will reveal - How to drive hoards of traffic to any website for pennies. - How you can build any business that you are with for $500 or less, and in most cases do it for absolutely nothing. - Some little known zero <b>...</b>

You have read Magnetic Sponsoring by Mike Dillard and your mind is spinning but where do you start? . Web 2.0 Marketing may be the fastest, easiest, and cheapest way to begin putting those thoughts into action and start creating people who are attracted to you and what you have to offer. For those of you who do not like to call leads, use the three foot rule, or your warm market-- pay attention.

Although people have been using Web 2.0 Marketing for years now many people still do not know what it is. Web 2.0 marketing is a community of people who get together and the use of blogs, forums, articles, etc. to discuss a common theme. Your excitement may be growing as you begin to realize that you have already used these tools in the form of MySpace, YouTube, and personal blogs. Now is the time to turn things that you have previously used for fun into places that not only generate income but leads for your home business.

If you do not have any experience in the above you may want to start with blogging. Blogging is a fast and simple way to get your thoughts out to the mass public. Not only will you be able to work on your writing style to see what will and won’t work and to practice your writing skills but you will be able to get started with little, if any, investment.

It may seem complicated, especially if you are new to the Web 2.0 Marketing scene, but the worst thing that you can do after reading Magnetic Sponsoring is to do nothing. For each day that goes by you will slowly lose your enthusiasm for the groundbreaking ideas that are shared until a month from now Magnetic Sponsoring will be a distant memory.

So, while you are waiting for your Traffic Formula course to come in, use Web 2.0 Networking to get started. Facebook, Squidoo, forums- the possibilities are endless. Establish yourself as a leader in this huge and ever changing industry. Do this by being knowledgeable, creative, and helpful and the rest will just flow to you.

After using Web 2.0 Marketing strategies to increase your readership and traffic to your site you can then use the tools described in Magnetic Sponsoring to generate more leads than you can handle. You no longer have to think there must be a better way- here it is.

Jennifer Patton

According to the Kelly Group, the percentage of small and midsized home and trade-services businesses with websites will increase to 60 percent by 2010, up from just 33 percent today.

What are the latest techniques and tools for marketing and advertising? Today, we use new technologies like Search Engine Optimization (SEO) to make a website show up on the first pages of the engines like Google when people search for what they want. Then there's Social Media Marketing (SMM). But in reality marketing, advertising and SEO is all about one thing -- lead generation.

There are basically two ways SEO works: onsite website optimization and offsite via links directed to your website.

And the other trend, social media, shows that there are a number of consumer referral and home-services community sites like Craig's List or ServiceMagic. In addition, small business entrepreneurs are posting pages on MyFace, while creative talent post on pages in MySpace. Twitter is also gaining in popularity.

Customers are more sophisticated and demanding these days, and we all like to go online and chat about things. So in order to find you and your company, peroduct or service a combination of SEO and SMM targets people who are sharing ideas and opinions, and looking for what you might be selling.

It is like the "Good Housekeeping Seal of Approval" in that social media is the online way that we share ideas, opinions and insights, with others. There are online social networks for communities of people who share interests and activities, while social media includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos. there's also music and picture-sharing, vlogs, wall-postings, email, and instant messaging. These are all new outlets for marketing.

SMM includes offsite optimization strategies with the intent of distributed content across multiple social media networks. We can add links to services such as Digg, Del.icio.us or Readdit. Marketers can write unique content embedded with key words and phrases, so when people search online, there's a better chance of finding your content via the search engines like Google.

SMM is about being social so this offsite work includes research, and a social media strategy with specific tactics for having two way conversations with target audiences. So it's important to get content out there and create pages that provide links back to your website. This ultimately will build traffic, and bring you return on investment (ROI.)

Kristin Gabriel

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Myspace.com is the world's largest social networking website. It is the cool place to be if you are in your teens, 20s and 30s. I have also found that it can be an outstanding free marketing tool for social business and websites.

So what is Myspace.com? Myspace is a website where anybody in the world can create a free "personal" web page (i.e., my space). Once you have created your personal web page on myspace, then you can connect your page to other people's myspace pages by clicking on a link to request to be a person's friend. Once that person agrees to be your friend, then you and that person can email each other, chat with each other, leave comments on each other's myspace pages, and read each other's blogs. There is no limit to the number of friends you can have and some of the more popular people on myspace have millions of myspace friends and have actually become Internet celebrities and have been featured on talk shows.

Over the past year I have been conducting test marketing on myspace for a couple of my clients and I have discovered that myspace can be a very good free marketing tool for businesses. However, myspace is not for all businesses. The types of business that will do well having a myspace page are the "cool" types of businesses that want to market to people in their 20s and 30s. Businesses that will have luck marketing on myspace include bars, clubs, "hip" clothing stores, and cool Internet websites.

Here is how to market your business on myspace.com:

1. Go to myspace.com and create a free profile. Make sure to talk first about yourself and then about your business. However, you must consider your myspace page a personal page where you talk mostly about you and a little about your business. Do not just talk about your business because if you do, people will not want to be your friend. You need to focus on the personal aspect such as, "hey this is me and my life. And by the way I run this Internet website that sells cool t-shirts." If you think of myspace as a place to network and meet friends FIRST and market your business SECOND, then you will do well on myspace.

2. Once you have created your myspace page, click the browse link to find the type of people you want to market to. You can search by gender, age, location, ethnicity, etc.

3. Go to each person's page and click their "Add to friends" link. The person will either approve you or deny you. If they approve you, your myspace page and their myspace page will be connected as being friends.

4. To market your business, post friendly personalized bulletins. When you post a bulletin, a link to your bulletin will be posted on each of your friend's myspace pages. If you have 5,000 myspace friends, than you can literally have a message sent to all 5,000 of these people for free. However, remember that you must be personal with your messages. Talk like you are talking to your best friend. Do NOT talk to people like customers. Myspace is a place for friends and you must respect that.

5. Post friendly comments on your myspace friends' pages and include a link to your website. Then, everybody who goes to your friend's myspace page will see your comment and your link. Some will click on your picture to become your friend and some will click on the link to go to your website.

Peter Geisheker

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MySpace.com is home to arguably one of the largest social networks in the world. Thousands of users join for various reasons, whether it's to make friends, share photos and videos or to promote their own music. As the MySpace tend grows in popularity, members of the competitive marketing industry have discovered the gold mine that MySpace really is when it comes to its advertising potential.

There are a number of tools and methods, which allow users to maximize their space's marketing potential and benefit from access to such a large community.

Firstly, the wider your audience, the higher success chances there are of your scheme really working. There are a number of automatic programs which allow users to collect friends and build up a strong contact list. Yet, many users find that the personal approach is better since it allows people to target their audience, even if it does take longer. This means going through a number of profiles, and friend requesting those who deem appropriate recipients to your advertising spear, even though there is a limit to how many people you add in a day. This approach is especially useful for niche businesses that cater to a significant target market.

A faster, and easier way of building up your friends list, is MySpace Train. This is a script that makes users post their profile on a page, and allows other users to add them.

Once full, MySpace Train is reset for more users to add the marketer. Even though it's a very basic method, it is probably the fastest and easiest way of getting friends since there is no limit to how many requests you get. This approach is not useful for those catering to a niche market, as the friends collected in this way, are absolutely random.

Once the marketer has collected and built up a large contact list that is ready to be advertised to, there are a few steps that need to be taken to ensure your "friends" interest and obligation to your persona. This is usually done by creating a captivating and interesting profile, based on your niche market. If you don't complete a profile, most users will notice something is wrong - and will take you off their friends list. It is best if you include personal details, a few photographs and update your blog at least twice a week. Also, changing the look of your page also adds a personal touch and adds to that growing list of friends. The friend-requesting process is most successful if all these details are taken care of in the beginning. Another technique is to stay in touch with your friends and leave comments on their MySpace page. This ensures that people visit your profile regularly, and are subject to whatever marketing techniques you are employing.

Once your friends list is ready, and you are a popular member of the family, it is time for the wheels to start moving. Enter- your marketing plan!

One of the greatest advertising tools at your service is the bulletins option. Bulletins can be likened to forum posts, but they can't be replied to and are only visible to users on your friends list. These are especially useful if you have a targeted list of friends. But beware that if you post too many advertising bulletins, most people will drive you to the edges of the MySpace circle and you will be subject to your friends' annoyance. Thus, it is best that you post them in rarity, with no more than four bulletins per month. Do remember that since you have access to graphics and flash in your bulletins, try to make them original, interesting and an able vehicle that delivers your product with expertise.

Another great method that is employed is mass messaging. This works well for both target and bulk marketers, since it allows a huge number of users to receive your message. Although, it is easier for those targeting a niche market, since they won't have to send out as many messages, and the messages will be relevant and interesting for the recipients. This can be done by using an automated messaging program. It is important to write an informative message but ensure that it sounds personal and include the link to your site at the bottom of the message. If users appreciate your message and find it useful, they will probably pass it on to their friends - and thus the never-ending, profit making chain of viral marketing will commence.

Today, MySpace is used by both big and small businesses and individuals in promoting their products and increasing traffic to their websites. The system is truly the newest and relatively most successful face in the world of online marketing.

Terry Bytheway

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I think it's fair to say that if you haven't heard of MySpace.com, you may have been asleep in the past couple of years or kidnapped by aliens.

According to Alexa.com, MySpace.com is the third most popular website in the world, after Yahoo.com and Google.com. It is a free service to anyone on the planet, so it is of no surprise that there are over 150 million profiles worldwide and counting, residing on MySpace. What this means to you is a big, wide playground to market and manipulate your product to attract users to visit your MySpace page. As you have probably noticed, every celebrity, actor, film production company, or even a new movie that is coming out has it's own MySpace page. A friend's cat “Joe the Cat” even has his own MySpace page. Such “moldability” makes this site desirable for anyone to sell and market a product – for free.

Friends

A feature on MySpace is the ability to add friends or profiles. This allows the user to gather multiple potential customers and store it in their own database to be easily accessible. Friends can leave comments on your page, photos, and such. There are hacks available and floating everywhere that promises to give you x-amount of friends for a few dollars. But, keep in mind that not all friends are good friends. If you are selling something to a target audience, think quality not quantity. For example, if you are selling hip hop music, think of your target demographic audience. It does you no good to have 10,000 friends – half of which listen to pop music, a fourth listens to metal, and a fourth listens to hip hop. You will literally have to have millions of friends on your MySpace page in order to reach a level of awareness for your target demographic. This is like having a machine gun and spraying your target with bullets. You will need a million bullets to hit the target. You are just shooting in the dark, but you eventually hit your target by sheer volume of bullets.

I say be a practiced “sharp shooter” on MySpace. Refine your friends. Myspace has a search feature that lets you use keywords to find profiles that contain those words. So, in our example of hip hop music, type in the keywords, “hip hop” or “rap” and it gives you profiles that contain those words. You have now increased your likelihood of gaining friends who have a high percentage of visiting your page and patronizing your product.

Also, think of your marketing goals. Again, using our example of a hip hop artist, your goal is to gain exposure from DJs, management companies, record companies, or maybe publications for interviews. Type in these key words on the search feature and you will get hundreds of profiles of companies and individuals involved in these industries.

So, the lesson is – unless you have the time and manpower to do it, “Don't work so hard to get so many friends. Be smarter and save time and energy to get the right type of friends on MySpace.”

Now that you have friends, what are you going to do with them to promote your product. MySpace has several wonderful marketing tools that are generally underutilized by talented artists and legitimate businesses, but sometimes abused by nefarious entities to steal profile usernames and passwords, and sell products in a dishonest and deceitful m anner.

Blogs

When I first started blogging on MySpace on my personal profile, I gained quite a following because of some strategies that I implemented. It almost became a job to perpetuate the level of readership that I had on my blogs. But, the hard work and time I invested paid off, because after a few weeks, I had hundreds of subscribers and would get over 50, sometimes over 100 comments on my blogs regularly. I began to think, “This is like a job. Wouldn't it be nice to get paid for this?”

As an entrepreuner and your own marketing specialist, these strategies can be implemented on your own blogs on MySpace to increase product awareness for your own business. It is an alternative way to drive traffic to your website. Follow some of these simple strategies: Identify your target audience (i.e. Magazines, record companies, journalists, females between 18-40, etc.). Once you have identified your target audience. Go into their profiles, into the Blog Section, and click on the “Invite to my Blog” link. This generates an automatic email that invites them to subscribe to your blog. I would follow this up with emails to introduce yourself. Be friendly and tone down the “I'm selling something” sentiments. Write your blogs. Be informative not vague. Be aproachable, not stiff. Be personable, not too corporate. MySpace is an informal arena and corporate mumbo-jumbo has little place in this social forum. Invite your readers to respond. Engage them in discussion. Even mention them by name in your entries. You may have to write them an email from time to time to alert them of your blog. The old adage, “You scratch my back I scratch yours, ” holds true in blogging. Go on your readers' sites and see if they blog. If they do, read and contribute to their blog by commenting. This increases the likelihood of that user and any other user who reads his blog to come to your blog. Any comments on other users blogs is a great advertisement for your own MySpace page as it is a direct link to your own profile.

Banners

Create catchy banners on your main page to link to your official website. You don't have to pay for these. You can go on sites such as www.mybannermaker.com and you can create a free banner that you can embed onto your MySpace page, linking it to any URL. Create your banner, grab the code, and paste it onto your “About Me” section, and you have successfully implemented one of the most effective do-it-yourself marketing tools on MySpace.

You can even create banners to link to the “Subscribe to my Blog” section or “Add me as a friend” so that users only have to click one button to subscribe or add you as a friend.

Comments

Another great feature for marketing on MySpace is the ability of your “friends” to leave comments on your page. As a business owner, or music artists, fans and customers will leave you comments here about how much they love your product or music. Also, other product peddlers are able to leave their marketing ads on your page as well. Make the “comment” feature work for you. Try these simple do-it-yourself strategies.

When a new user requests you to be a “friend”, use this opportunity to market your product. Accept them into your list, and then leave them a comment on their profile to thank them for having you on their friends list. A great eye-catchy yet unobtrusive comment is an art. Have you seen those huge banners and long comments on people's profile? They are of poor taste and the likelihood of the “friend” keeping that huge tacky comment on his page is not good. So construct a tasteful comment. An example of a tasteful comment might be, “Thanks so much for adding me to your friends list. You're welcome to come by and visit my page anytime and check me out. Don't be a stranger. - Joe, the model.” Create a banner (not so big) that will link it to your MySpace page or your official website, and make this your signature logo after your comment. When there is a change in your product, you have a special offer, new music, or new blog, you can create links, create a banner or both and incorporate that into your comment to users. For example, “Hi, hope all is well with you. I hope you had a great birthday. I just wanted to update you on what's going on with me. I just blogged and I wanted to share some really cool information with you. Click this link to go to my blog/my page. Hope to see you there.” Remember by commenting on as many people as you can in a tasteful manner, you are increasing awareness for your page and product, and increasing the likelihood that users will visit your page or website and patronize your product.

Bulletins

Bulletins on MySpace are an iffy subject for me. I doubt the usefuleness of this feature. Furthermore, it is saturated by users who send the same bulletins over 10 sometimes more a day. It is a valuable tool if done tastefully, but I really doubt the usefulness when you weigh the risks and benefits of using this feature. There are so many users that abuse this feature that MySpace admin has finally added a button at the bottom of each bulletin to “delete this friend”. So, it is really important to keep in mind when you send bulletins that you are also sending a button for friends to delete you if they don't like the bulletin you sent.

At any rate, when you absolutely have to send a bulletin, remember to do it tastefully, and don't send it more than 5 times in a day. Space them out accordingly and strategically, keeping in mind the time zones.

Also, avoid creating links like, “Check this out”, “This is so hilarious”, “You can't believe this.” Users are now used to getting these bulletins and getting their profiles hacked. MySpace has been riddled with phishing hacks that typically contain those phrases I mentioned. When you clicked on them, they went to another site and it seemed that you are logged off of MySpace. The site then asks you for your Myspace username and password. MySpace admin has alerted users of the hackers tactics. Now, when users see links like the above, your bulletin can look like an attempt to hack their site, and you are likely to get deleted from their friends list.

Conclusion

MySpace.com is a valuable marketing tool for the do-it-yourself small business or independent music artists. However, it is time consuming, tedious and requires consistency. For those who don't have the time and patience for this, marketing companies such as Rosete Marketing are now being hired to incorporate MySpace marketing into their online strategies.

Marketing companies are now having to understand and appreciate the power of MySpace. Artists, music executives, film production companies, and major businesses have devoted MySpace pages for their services and products. MySpace marketing, in conjunction with tried-and true marketing strategies with an established marketing firm, will propel your music, services, business or product in the forefront of your industry.

Janie Gafford

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My Grandparents chose to love each other when they met as teenagers, and then, they chose to love each other every part of every day, through the Great Depression, through absence during war, child rearing, work, illnesses... Life. Finding TRUE love? They met... And That was it. Again, the true love part was a daily choice whether either was as attractive or as exciting as the day they met. True love depends on each person, not just the one you find or the one that finds you. In other words, Love is a Choice, because we are not 110% lovable 24 hours a day. True love is when each person sees that real life is not like a romance movie script True love is accepting the fact of real life, which brings creative challenges that, with the choice to love, can increase attraction. Popular novels, songs, shows, movies... Each have scripts that are no doubt, inspired. The talented people that write and act, the hundreds or thousands of people that are the list of credits at the end of a movie - from the accountants to the doctors to the musicians and screenwriters - They work on projects that, as finished masterpieces, may often have coincidental similarities to your definition of romance and the most often undefined and over-used phrase... "true love" Again, the credits behind movies, books, shows and songs... include a lot of people. Why, because such productions are intentionally crafted to touch our deepest self. So, they are edited for perfection, music and effects and colors <b>...</b>

MySpace has long been hailed as the next big thing in high volume websites, and for good reason. Its visitor stats are impressive, and to some people this makes it ripe for marketing with MySpace. But, given the nature of the site and other Web 2.0 phenomena, is it ethical to treat MySpace as just another prospect to make money? This article examines some of the dilemmas of MySpace marketing that seem to present themselves.

MySpace now has over 140 million members worldwide. It has over twice the website traffic as the mighty Google. But the most astonishing aspect of MySpace, from the marketer's point of view, is that its membership can be analyzed by several different demographic metrics including gender, age, location, ethnicity, earning power (albeit self-declared) and even whether the member is a smoker or not.

MySpace members also get the chance to join specific niche interest groups. So you can immediately join a group of your choice - searching by keywords if you want - and start interacting with other people who have the same espoused interests. Once you are a member of a group, or you have contacted a number of people who have agreed to become your "friends", you can post messages to them on subjects that you know are of interest to them. Moreover, by sending comments to them (as opposed to just bulletins) your messages can be seen not only by your "friends" but by all of their friends as well. So you have a pre-sold, viral, automatic sales machine with no overhead.

Just imagine that! Various data protection laws around the world wouldn't allow you that much information so readily available about specified individuals. This is surely the marketer's dream come true, the candy on a plate! MySpace marketing has arrived!

But wait a minute. This is a social networking site. That's S-O-C-I-A-L. It's part of the new Internet, the face of Web 2.0. We can't just go in there and plunder!

Too right we can't. Or we'd have our accounts deleted very quickly. The MySpace Terms of Service expressly forbids blatant marketing on the site (you would do well to read the MySpace ToS at this point - it's at http://www.myspace.com/Modules/Common/Pages/TermsConditions.aspx). But as with everything else there are ways and means. MySpace marketing has to be done very gently indeed.

It is a fine line indeed between marketing a product and recommending it in passing to a friend who is already known to be interested in similar products or related activities. Go in there with both feet and your MySpace profile will not be there the next time you try to log in. The way to do it is to casually mention it. But do not use affiliate links if it isn't your own product or service. Instead, encourage the reader (your "friend") to go to your own website, or to go to your MySpace profile where there will be other links to your own site. Once on your own site, of course, you can have whatever links you like, where you wish.

Your offering must be seen as an enhancement to your readers, not an intrusion. As for blatant sales approaches, they will be spotted immediately, and the user will then have ample opportunity to report your message as spam or abusive. Enough of those spam reports of your MySpace marketing activities and your account will be shut down.

Keep your MySpace marketing clean and subdued. You don't go to your club and expect people to grab you by the collar and then try to sell you the latest widget, so don't do that to other people.

You should treat all this as positive. Why shouldn't you? After all, MySpace is a genuinely great way of networking within your own niche. Within each profile you have the opportunity of making use of all its facilities. That includes your own blog within each account. It allows html in all profile and blogs, and also in the various messages you can send to other members. So it pays to learn a little basic html if you don't know it already. You can also get a huge amount of pre-made designs to deck out your profile, but don't go over the top with pages that take too long to load or are difficult to navigate. You should make visits to your profile an enjoyable experience.

Also bear in mind that MySpace pages tend to be ranked quite highly in the search engines. So use this to your advantage when optimizing pages for keywords. This is particularly true of MySpace blogs, so keep each posting tightly focussed on one keyword only.

Above all, remember that this is a resource that is free to use. So don't abuse it! People who complain about MySpace remind me of the people who complain that Google doesn't have their site at first position all the time. Google, too, is a free resource. All that traffic is coming to your website at no cost whatsoever! You should go down on your knees to them, not criticize them. The same is largely true of MySpace. Be gentle with them, and with their good and highly talented members. MySpace marketing is inevitable, perhaps, but should never be unpleasant.

Edmund Deacon

Ever wondered how that site will look which will offer you loads of pictures, codes, layouts and loads of such stuff at one stop. No I am not showing you any rosy picture but I am offering you the truth. The one stop shop which you are looking for is here, we call it myspacetweaks.info. Rush log onto it and find what’s in store for you. Search through the pages and you will find the utilities endless and very useful.

My Space Tweaks is like a sea of such nibbles which you consistently search for but fail to find. Not only the small things but this particular site provides you with a load of utilities which you won’t find anywhere else. To start with this site is a trasure when it comes to –backgrounds, cursors, layouts, codes etc. Apart from this you can also find many other utilities such as Funny Bulletins, Contact Tables, Premade Layouts, Comment Images, Picture Cube Generator, Crazy Clock Generator, Profile Mp3 Player, Glitter Text Factory, Count Down Timer, Myspace Love Note Generator, Myspace Wall Calendar Generator, For Dummies Book Cover, MySpace LED Scroller, Myspace Train, Glitter Graphics etc.

You can also use the pre-made layouts or can download the layout generator or you can simply choose from the various themes of layouts available on the site. For the webmasters as well as general users many interesting generators are also made available such as Background, Contact Tables Comment Box, Extended Network, Falling Objects, Layout Generator, Navigation Bar, Online Now, Overlapping Text, Scrollbar Colors, Whore Me etc. At the same time you can use many other utilities such as Center your Profile, Comment Images, Hide Extended Network, Hide Contact Box, Hide Details Section, Hide General Info, Hide Last Login, Hide Only Your Friends, Hide the Search Form, Hide Friends, Move Contact Box, Remove Links, Remove the URL Box, Reverse Friends, Scroll Content Boxes, Scroll Friends, View More Pictures.

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There are also a number of codes given on this site which the users can download. These include Color Chart, Game Codes, Hover Codes, Image Codes, Marquee Codes, Special Characters, Miscellaneous Codes etc. Plus there are lot more features in this website which are updated daily. Along with that the downloading time of te pages has been kept low to help the users while using this site. Efforts have also been given to make it as user friendly as possible which reflects in its design. So overall it is a one stop shop where you can find the maximum utilities we are sure you won’t find anywhere else. Log on today to experience it. And it is for sure that you will certainly benefit from these treasures of utilities you will find on My Space Tweaks.

Dhiraj

Article marketing is so important today that article services are becoming more significant to your online success than even a high Google listing. The reason for that is very simple, although before going into why I say that, I should stress that I have written a highly regarded ebook on search engine optimization (SEO) and how to use it to get almost immediate and high listings on Google and the other search engines. This is therefore contradictory to my own products.

What that means is that not too long ago I regarded search engine marketing as being the best and most profitable way of promoting and advertising your website and products or service. That, however, has all changed. While SEO is still important, it is not on web pages that you should focus your efforts, but on your writing. If that puzzles you, then read on and learn how article marketing and article writing services can make you money without any expenditure.

By writing articles you can promote your products in many different ways. You can use articles to promote your website much more effectively that spending a lot of time or money on search engine optimization. Although SEO is a very important aspect of most online marketing campaigns, have you ever stopped to think, and checked up on what is actually being listed on Google above you - assuming you can even find your own web pages on Google, or any other search engine?

Probably not, but if you did then you are as likely to find articles published on article directory pages as you are regular website pages. These days, search engine listings are just as likely to be article directory pages, and for free advertising you should write an
Article Marketing Secret Tips

d submit articles that relate to your website or product. Article services sites can do it for you if you can't write your own, and the article directories have SEO professionals to give your article the best chance of being listed above any website covering your niche. Article marketing is the new way to the top!

Article marketing is taking over from regular SEO and website marketing very rapidly, but most people are going to miss out because they make use of neither online article services, nor the article marketing advice that is available to them. They will spend $97 on ebooks about tag an ping and the inane writings of one rich jerk or another, and miss the bigger picture.

In fact you have no need even for a website if you are having your articles listed on the search engines. You can sell products, and make a lot of money, only by writing articles. That is literal fact and it can be proved. However, this is not the place to do that. What is important is that you don't get your head turned too much by the traditional SEO sharks offering you a Page #1 position for anything from 100 to 1000 bucks!

What would they do if 11 customers asked for a Page #1 listing for the same keywords: the whole thing is ludicrous. Unless their page is on Page #1, who are they to do it for you if they can't do it for themselves? Article services sites can do a lot more for you by teaching you modern article marketing techniques that really do work.

Here are the steps to take to get free advertising for your website without doing anything but write. Not one single page on your site need be optimized for any keyword if you use article marketing as an advertising technique, only the articles that you write.

1. Do some keyword research and find the most used keywords for your niche. Also find those that have the least supply - that is those keywords and phrases that are used the least by your competitors.

2. Use both kinds, irrespective of the supply of the first, or the demand of the second, as titles and topics for your articles. Then write an article based on the best keyword you have found.

3. Use the keyword in the title, first 100 characters and also again in the first paragraph (which should be of about 50 - 70 words). Use it in the last paragraph and once again for each 300 words in your article.

4. Provide information in your article, and write so that anybody reading it will want to find out more about what you are writing about. Just as I am doing now. After all, this is going to make you money without you having to pay anything out. It's free advertising.

5. Provide a link at the end of your article, or in the 'Author's Resource Box' if one is provided, that leads back to a page on your website directly relating to the topic of your article. Mine here will lead you to a page explaining how to write articles, market them properly and make money from them whether you have a website or not.

Most people have no idea what article marketing can do for them, and article services websites can help you to achieve your goals by providing articles for you if you cannot write them effectively yourself.

Article marketing is the new SEO, and websites are rapidly taking second or even third place to article directory pages, Squidoo lenses and MySpace and You Tube listings. Get into the modern world and use article marketing and article services to get your site and products advertised and starting making some real money.

Peter Nisbet